We believe that web3 will completely evolve the way consumers interact with artists and brands. The current consumer sees themselves as a tastemaker; they desire to collaborate and feel a true sense of ownership. Every item they wear, every piece of art they repost, every song they listen to is a reflection of themselves.

 

The Metaverse is built for and by the community. VIIRA will enable this new Metaverse consumer. We will drive a deeper engagement and a stronger connection between fans and the brands/artists they love.